Keely O'Keeffe

Tickety-Boo: Ladies can be Tradies

Bachelor of Design with Honours

Women are hugely under-represented in the trades. especially in the construction industry. Tickety-Boo!! is a children's picture book (series) that portrays the powerful message that 'ladies can be tradies'. By promoting the trades to a younger audience through storytelling, children in their formative years will be introduced to the concept of women working in the trades alongside men. Thus, girls will be inspired to enter traditionally male dominated industries.

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Block 12 Level E