Consciously Collect aims to change the way consumers are currently shopping and offer an alternative sustainable route.
The look-book educates consumers to change their habits and buy more quality sustainable garments for their wardrobe rather than supporting fast fashion brands.
If you have a connection with your clothing you tend to be less inclined of neglecting it so soon and want to wear it more often because you value it.
Bachelor of Design
Consciously Collect is an informative magazine look-book and a rental wardrobe app. It aims to convey and educate the issue of fast fashion and to change the way consumers are currently shopping and offer an alternative sustainable route. My project encourages consumers to think deeper about their actions when purchasing clothes, to form connections with their clothing, and to shift their mindset to act for a change. The initiative is to help people transition into buying quality over quantity before investing in their own garments.