Annelies Kuypers

I AM (NO) MINIMALIST

Photography: Val Cabadonga (@cbdnga), Jared Capco (@jaredcapco). Hair and Make-Up: Alana James (@alana__muha). Models: Maddi Rigden (@maddirigden), Ella Baigent-Brown (@nubbysaysno).
Photography: Val Cabadonga (@cbdnga), Jared Capco (@jaredcapco). Hair and Make-Up: Alana James (@alana__muha). Models: Maddi Rigden (@maddirigden), Ella Baigent-Brown (@nubbysaysno), Alana Greve (@alanagreve_), Shannon Wray (@shazziepurple)
Photography: Val Cabadonga (@cbdnga), Jared Capco (@jaredcapco). Hair and Make-Up: Alana James (@alana__muha). Model: Shannon Wray (@shazziepurple)

Bachelor of Design with Honours

The I AM (NO) MINIMALIST collection employs simplicity and digital printing to provoke the wearer to examine issues of conspicuous consumption and capitalism. My critical research establishes an understanding of the tensions in minimalism, informing a more appealing minimalist aesthetic. Similarly, my collection asks: does our minimalism successfully challenge consumerism?
Block 12 Level D